Aerospace Museum of California

Marketing and Communications Lead

This position requires a highly organized, strategic, and creative professional who can balance planning, content development, and execution across multiple communication channels. The Marketing & Communications Lead plays a critical role in advancing the museum’s mission through audience engagement, brand visibility, and consistent, high-quality communication.

The Marketing & Communications Lead is responsible for developing and executing integrated marketing and communication strategies that increase attendance, expand audience reach, and strengthen relationships with members, donors, and the broader community. This role serves as a key driver of how the museum communicates its impact, programs, and value to the public.

This role is accountable for delivering measurable results through marketing performance, audience growth, and campaign effectiveness. Email marketing serves as a primary channel within this role, driving engagement, attendance, and conversion, supported by social media, website content, and broader communications efforts. The Lead tracks key performance metrics, ensures consistent messaging, and identifies opportunities to strengthen marketing effectiveness and audience connection.

Position Scope

The Marketing & Communications Lead manages and supports multiple operational areas, including:

  • Email marketing strategy, campaign execution, and audience segmentation

  • Social media strategy, content development, and engagement

  • Website content management and updates

  • Marketing campaigns for programs, events, exhibits, and fundraising initiatives

  • Brand messaging and communication consistency across all platforms

  • Performance tracking, including engagement, audience growth, and campaign impact

  • Content creation, including writing, photography coordination, and storytelling

  • Public relations and promotional communications

  • Cross-department coordination related to marketing and audience engagement initiatives

Because museum priorities shift throughout the year, this role must adapt marketing strategies based on seasonal programming, events, exhibits, and fundraising campaigns.

Essential Functions

Marketing Strategy & Campaign Execution

  • Develop and implement integrated marketing strategies aligned with museum priorities

  • Plan and execute campaigns supporting programs, events, exhibits, and fundraising initiatives

  • Ensure alignment of messaging, timing, and execution across all marketing channels

  • Identify opportunities to increase attendance, awareness, and audience engagement


Email Marketing & Audience Communications

  • Develop and manage email campaigns, including newsletters, eBlasts, and targeted communications

  • Implement audience segmentation to deliver relevant, high-performing messaging

  • Optimize campaign performance, including open rates, click-through rates, and conversions

  • Maintain and grow subscriber lists while ensuring data accuracy and consistency

  • Ensure timely, clear, and professional communication across all audience communications

Social Media & Digital Engagement

  • Lead and manage social media platforms, including content planning, creation, and scheduling

  • Create engaging, mission-driven content aligned with campaigns

  • Monitor engagement and respond to audience interaction in a timely and professional manner

  • Identify opportunities to expand reach through emerging platforms and trends

Content Creation & Brand Management

  • Develop compelling written content across email, social media, website, and promotional materials

  • Ensure consistent brand voice, tone, and messaging across all communications

  • Capture and curate photography and video content in collaboration with internal teams

  • Develop storytelling content that highlights programs, impact, and community engagement

Website Management

  • Maintain and update website content to ensure accuracy, relevance, and user experience

  • Align website content with marketing campaigns and communication priorities

  • Identify opportunities to improve site content, structure, and engagement

Performance & Collaboration

  • Track and report on key marketing metrics, including engagement, audience growth, email performance, and campaign impact

  • Collaborate across departments to align marketing with programs, events, and visitor experience

  • Identify opportunities to strengthen campaigns, improve communication effectiveness, and expand audience reach

Public Relations & Outreach

  • Assist with development of promotional and PR content, including press releases and announcements

  • Support promotion of major initiatives, exhibits, and partnerships

Decision-Making & Accountability

The Marketing & Communications Lead is expected to exercise sound judgment, manage priorities independently, and proactively address challenges. This role is accountable for delivering consistent, high-quality communication, meeting campaign deadlines, maintaining brand standards, and achieving measurable marketing and engagement outcomes.

Qualifications

Minimum Qualifications

  • Associate’s or Bachelor’s Degree required or equivalent combination of education and experience

  • Minimum 3–5 years of marketing, communications, or digital marketing experience

  • Demonstrated experience managing email marketing campaigns and audience communications

  • Strong writing and content development skills

  • Experience with social media platforms and digital content strategy

  • Strong organizational and project management skills

  • Ability to manage multiple campaigns and deadlines in a fast-paced environment

  • Proficiency with Google Workspace and willingness to learn additional platforms

  • Ability to work weekends and occasional evenings

Preferred Qualifications

  • Experience with email marketing platforms such as Mailchimp or similar

  • Experience with CRM or audience segmentation tools

  • Experience with WordPress or similar website platforms

  • Photography and videography skills

  • Experience in nonprofit, museum, education, or community-based organizations


Professional Growth & Development

The museum is committed to supporting the growth of its team members. This role offers opportunities to expand marketing strategy leadership, deepen audience development expertise, and take on increased responsibility over time for high-performing and committed individuals.

Work Environment

Flexible, comfortable, and collaborative environment with a dynamic, mission-driven culture, plus engaging creative work, free museum admission, and employee discounts.

Opportunity

Growth in marketing strategy, audience development, and communications leadership within a fast-paced, mission-driven organization.

Work Culture & Perks

  • Mission-driven, collaborative team environment

  • Flexible and comfortable work attire

  • Dynamic, engaging workplace with public programs and events

  • Free museum admission

  • Employee discounts for friends and family

  • Opportunity to contribute to impactful STEM education initiatives

Compensation & Benefits

  • $28–$32/hour

  • Paid Time Off

  • Paid Sick Leave

  • Optional participation in 403(b) retirement savings plan

Physical Requirements

  • Ability to stand and walk for extended periods

  • Ability to lift, carry, and move up to 25 pounds

  • Ability to set up tables, chairs, signage, and event materials

  • Ability to work indoors and outdoors as needed for events and outreach